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Canon PowerShot SX740HS Digital Camera (Black)

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Canon Powershot SX740HS Black

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With over 30 Years experience In the photographic industry

With an astonishing 40x zoom providing a range equivalent to a wide angle of 24mm, perfect for scenery or family gatherings, right through to a very long 860mm, perfect for distant objects like sports or wildlife, the SX740 HS is a very versatile camera. Add to that a very effective dual sensing image stability system and Canon’s brand new Digic 8 image processor and you have a very desirable camera indeed.

Zooming Assistant

One of the most frustrating things about using a long focal length lens, like the one on this camera, is that when you are zoomed in it can be very easy to lose your subject, and very difficult to find it again. The SX740 HS comes to your aid with the Zooming Assistant. When you lose your subject you just press the zooming assistant button and the lens zooms out until you locate your subject, then you release the button and the lens zooms back in and, most importantly, keeps your subject in focus.

Image Quality

Armed with a 20.3MP high sensitivity sensor and Canon’s newest Digic 8 processor, the SX740 HS can capture amazing images. Combine that with the flexibility of an amazing zoom, a brilliant image stabiliser, a rapid 7.4 frames per second (FPS), increasing to 10 FPS if the camera isn’t in servo mode, and an Auto Lighting Optimiser and you’re definitely off to a great start.

This camera is also a Vloggers dream, assisted by the 3” flip up LCD and it’s capable of rock steady video. It can also produce crisp 4K video at 30 frames per second. It can even capture 4K timelapse.


Feature assistant

One of the great things about this camera is its Feature Assistant. Essentially the Feature Assistant explains each of the modes by way of examples of the affects provided by each mode on the camera. It even provides examples for each mode.



This camera comes equipped with Wi-Fi and NFC, allowing for easy communication with other devices and sharing of photos. Additionally, Canon’s Camera Direct app allows you to remotely control the camera settings so you’ll never be missing from those group shots again.

It also allows the camera to download images on the run, allowing automatic upload of images to a computer or phone so the images are instantly ready for you to share when you need them.


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Pixels Actual: 21.1 Megapixel
Effective: 20.3 Megapixel
Sensor 1/2.3″ (6.17 x 4.55 mm) CMOS
Max Resolution 20.3 MP: 5184 x 2912
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Image Stabilization Optical
Lens EFL: 4.3-172mm (35 mm equivalent: 24-960mm)
Aperture: f/3.3 to f/6.9
Filter Thread None
Zoom Optical: 40x
Focus Range Wide: 0.4″ (1.02 cm) to Infinity
Telephoto: 6.6′ (2.01 m) to Infinity
Wide Macro: 0.4″ (1.02 cm) to 1.6′ (0.49 m)
Exposure Control
ISO Sensitivity Auto, 100-800 (Extended Mode: 100-3200)
Shutter 15 – 1/3200 Second
Exposure Metering Center-Weighted, Evaluative, Spot
Shooting Modes Auto
Black and White Copy
Hybrid Auto
M (Manual)
P (Auto+)
Vivid Color
White Balance Modes Auto, Cloudy, Custom, Daylight, Fluorescent (Natural White), Shade, Tungsten
Buffer/Continuous Shooting Up to 10 fps
Self-Timer 2, 10 Sec
Flash Modes Auto
Flash On
Slow Sync
Built-In Flash Yes
Maximum Effective Flash Range Wide: 1.6 – 16.4′ (0.49 – 5.00 m)
Telephoto: 6.6 – 8.2′ (2.01 – 2.50 m)
Built-In Memory None
Memory Card Type SD
Video Recording Yes
Resolution 3840 x 2160p: 29.97 fps
1920 x 1080p: 59.94 fps, 29.97 fps
1280 x 720p: 59.94 fps
Video Clip Length Up to 30 Minutes
Viewfinder Type None
Screen 3″ LCD Rear Screen Tilt (922,000 pixels)
Screen Coverage 100%
Connectivity/System Requirements
Connectivity 1x HDMI D (Micro)
1x USB 3.0 Micro-B
Wi-Fi Yes
Operating/Storage Temperature Operating
32 to 104°F (0 to 40°C)
Humidity: 10 – 90%
Waterproofing None
Battery 1 x NB-13L Rechargeable Lithium-Ion Battery Pack
AC Power Adapter CB-2LH (Included)
Dimensions (W x H x D) 4.3 x 2.5 x 1.6″ / 10.9 x 6.3 x 4.1 cm
Weight 9.7 oz / 275 g

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