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Polaroid Now – Red i-Type Instant Camera w/BONUS Film (8 Exposures)

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With over 30 Years experience In the photographic industry
  • Accepts i-Type and 600 Instant Film
  • Dual Lens Design with Auto Zone Focus
  • Integrated Optical Viewfinder
  • Self-Timer and Double Exposure Functions
  • Minimum Focus: 1.8′
  • Built-In Flash
  • Internal Li-Ion Battery, USB Charging
  • For i-Type Cameras
  • Classic White Frame
  • Image Area: 3.1 x 3.1″
  • ISO 640
  • Rich, Natural Colour Reproduction
  • Glossy Surface Finish
  • No Built-In Battery
  • Development Time: 10-15 Minutes

A simple and fun camera with a true point-and-shoot ethos, the red Polaroid Now is a modern and up-to-date take on a traditional instant film camera. Intuitive handling pairs with a unique dual-lens system for autofocus operation that shifts between a dedicated close-up lens, for working with subjects as close as 1.8′ away, and a distance lens for working with subjects from 2′ to infinity. The camera features a built-in lithium-ion battery, making it compatible with the battery-less i-Type instant film for producing 3.1 x 3.1″ prints; however, it is also compatible with the 600-type film if needed. The camera’s design incorporates a bright optical viewfinder, a built-in flash, a self-timer, and double exposure functions, and it has a familiar form factor reminiscent of Polaroid cameras from the 1970s.

Accepts i-Type and 600 instant films to produce 3.5 x 4.2″ prints with a 3.1 x 3.1″ image area.
A unique autofocus dual-lens system incorporates a pair of lenses to suit two distinct focusing ranges. The close-up lens has a 1.8-4.3′ focusing range and the distance lens has a fixed focus range of 2′ to infinity, and the camera automatically switches between the two depending on how far away the subject is.
An optical viewfinder provides a clear and accurate means for framing your images.
A built-in flash is available for working in low-light conditions.
Integrated double exposure mode for making in-camera creative effects.
Self-timer function is ideal for selfies and group portraits.
The Built-in 750mAh lithium-ion battery is rated for approximately 15 packs of film and is charged through the camera with the included USB cable.
This pack of Colour i-Type Instant Film from Polaroid contains eight sheets of film for use with i-Type cameras. Producing natural, yet vibrant colours, this ISO 640 film offers a classic instant film look with its glossy 3.1 x 3.1″ image area and traditional white borders. Each shot develops in 10-15 minutes after exposure, and the film should be stored in a cool, refrigerated, but not frozen, place before use. Additionally, this film does not have a built-in battery and must be used with Polaroid, Polaroid Originals, or Impossible cameras featuring their own internal battery.


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Film Format Polaroid Originals i-Type, Polaroid 600
Focal Length 94.96 – 102.35mm
Focus Type Zone Focus
Minimum Focus Distance 1.80′ / 55 cm
Viewfinder Type Optical
Exposure Control
Exposure Modes Automatic
Exposure Compensation None
Self-Timer 9 Sec
Built-In Flash Yes
Flash Modes Auto
Battery Type 1 x Built-In
Dimensions (W x H x D) 3.7 x 4.42 x 5.91″ / 94 x 112.2 x 150.2 mm
Weight 15.31 oz / 434 g
Packaging Info
Package Weight 1.33 lb
Box Dimensions (LxWxH) 6.1 x 5 x 4″

Film Format Polaroid Originals i-Type
Film Type Colour
ISO/ASA Film Speed 640
Image Area 3.11 x 3.11″ / 79 x 79 mm
Image Shape Rectangle
Film Size (W x H) 4.21 x 3.46″ / 107 x 88 mm
Border White
Packaging Info
Package Weight 0.19 lb
Box Dimensions (LxWxH) 4.9 x 3.9 x 0.9″

  • Polaroid Now Instant Film Camera (Red)
  • Neck Strap
  • USB Charging Cable
  • Polaroid Colour i-Type Instant Film (8 Exposures)

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