Canon PowerShot SX740HS Digital Camera (Black)

bonus 12 months warranty on top of manufacturer’s warranty
$499.00 RRP: $569.00 WE SAVE YOU: $70.00



With an astonishing 40x zoom providing a range equivalent to a wide angle of 24mm, perfect for scenery or family gatherings, right through to a very long 860mm, perfect for distant objects like sports or wildlife, the SX740 HS is a very versatile camera. Add to that a very effective dual sensing image stability system and Canon’s brand new Digic 8 image processor and you have a very desirable camera indeed.

Zooming Assistant

One of the most frustrating things about using a long focal length lens, like the one on this camera, is that when you are zoomed in it can be very easy to lose your subject, and very difficult to find it again. The SX740 HS comes to your aid with the Zooming Assistant. When you lose your subject you just press the zooming assistant button and the lens zooms out until you locate your subject, then you release the button and the lens zooms back in and, most importantly, keeps your subject in focus.

Image Quality

Armed with a 20.3MP high sensitivity sensor and Canon’s newest Digic 8 processor, the SX740 HS can capture amazing images. Combine that with the flexibility of an amazing zoom, a brilliant image stabiliser, a rapid 7.4 frames per second (FPS), increasing to 10 FPS if the camera isn’t in servo mode, and an Auto Lighting Optimiser and you’re definitely off to a great start.

This camera is also a Vloggers dream, assisted by the 3” flip up LCD and it’s capable of rock steady video. It can also produce crisp 4K video at 30 frames per second. It can even capture 4K timelapse.

Feature assistant

One of the great things about this camera is its Feature Assistant. Essentially the Feature Assistant explains each of the modes by way of examples of the affects provided by each mode on the camera. It even provides examples for each mode.


This camera comes equipped with Wi-Fi and NFC, allowing for easy communication with other devices and sharing of photos. Additionally, Canon’s Camera Direct app allows you to remotely control the camera settings so you’ll never be missing from those group shots again.

It also allows the camera to download images on the run, allowing automatic upload of images to a computer or phone so the images are instantly ready for you to share when you need them.


PixelsActual: 21.1 Megapixel
Effective: 20.3 Megapixel
Sensor1/2.3" (6.17 x 4.55 mm) CMOS
Max Resolution20.3 MP: 5184 x 2912
Aspect Ratio1:1, 3:2, 4:3, 16:9
Image StabilizationOptical
LensEFL: 4.3-172mm (35 mm equivalent: 24-960mm)
Aperture: f/3.3 to f/6.9
Filter ThreadNone
ZoomOptical: 40x
Focus RangeWide: 0.4" (1.02 cm) to Infinity
Telephoto: 6.6' (2.01 m) to Infinity
Wide Macro: 0.4" (1.02 cm) to 1.6' (0.49 m)
Exposure Control
ISO SensitivityAuto, 100-800 (Extended Mode: 100-3200)
Shutter15 - 1/3200 Second
Exposure MeteringCenter-Weighted, Evaluative, Spot
Shooting ModesAuto
Black and White Copy
Hybrid Auto
M (Manual)
P (Auto+)
Vivid Color
White Balance ModesAuto, Cloudy, Custom, Daylight, Fluorescent (Natural White), Shade, Tungsten
Buffer/Continuous ShootingUp to 10 fps
Self-Timer2, 10 Sec
Flash ModesAuto
Flash On
Slow Sync
Built-In FlashYes
Maximum Effective Flash RangeWide: 1.6 - 16.4' (0.49 - 5.00 m)
Telephoto: 6.6 - 8.2' (2.01 - 2.50 m)
Built-In MemoryNone
Memory Card TypeSD
Video RecordingYes
Resolution3840 x 2160p: 29.97 fps
1920 x 1080p: 59.94 fps, 29.97 fps
1280 x 720p: 59.94 fps
Video Clip LengthUp to 30 Minutes
Viewfinder TypeNone
Screen3" LCD Rear Screen Tilt (922,000 pixels)
Screen Coverage100%
Connectivity/System Requirements
Connectivity1x HDMI D (Micro)
1x USB 3.0 Micro-B
Operating/Storage TemperatureOperating
32 to 104°F (0 to 40°C)
Humidity: 10 - 90%
Battery1 x NB-13L Rechargeable Lithium-Ion Battery Pack
AC Power AdapterCB-2LH (Included)
Dimensions (W x H x D)4.3 x 2.5 x 1.6" / 10.9 x 6.3 x 4.1 cm
Weight9.7 oz / 275 g
No available accessories
  • Canon PowerShot SX740 HS Digital Camera (Black)
  • NB-13L Lithium-Ion Battery Pack (3.6V, 1250mAh)
  • CB-2LH Battery Charger for NB-13L Li-Ion Batteries
  • WS-800 Wrist Strap

No available reviews.



We have been dealing with the Authorized manufactures’ in Australia for over 25 years and only offer Local warranty and no “GREY” imports! We also provide an EXTRA 12 months warranty on all our products for your peace of mind. This means if the manufacturer is 12 months, you will have 2 years , if the manufacturer is 2 years, you will have 3 years! We only use the Authorized Manufacturer’s service centres!


Free freight and next day delivery is guaranteed!* In keeping with our mantra of exceptional customer service, we offer FREE freight and next day delivery* for all Leederville Cameras purchases made online, to any address in Australia! You also have peace of mind knowing that all items shipped are insured against loss or damage.

*Subject to courier availability. Next day delivery may vary for remote & regional areas.


At Leederville Cameras, we pride ourselves on offering our customers the best quality products along with excellent customer service. In keeping with this mantra, if you have received a faulty or damaged product, we will provide you with a replacement product within 30 days of purchase at no extra cost.


At Leederville Cameras, we love our local community and regular customers. That's why when you purchase a camera or lens valued at over $200 from us, you will automatically become a VIP member of our store! This VIP status will allow you to receive great discounts on accessories like filters, batteries, tripods, cases, etc (excluding cameras, flashes or lenses). You will also get special discounts in our photo café on print enlargements, canvas, aluminium, frames, albums and more!


Have you got a question that only our dedicated team of camera professionals can answer? Ask us on Live chat! We endeavour to be available as much as possible to answer any questions our valued customers might have. We are also very active on Facebook, running regular photo competitions and remaining constantly engaged with our account whilst in the store, so you can alternatively ask us a question on Facebook and we will answer this as soon as possible.


Conveniently located at 201 Oxford Street in Leederville, the prices you see online are the same as those in our two storey superstore! We have the biggest range of cameras, lenses, accessories and binoculars in Perth. Leederville Cameras is the one stop shop for camera and photography enthusiasts. We even have a dedicated printing café, where our expert staff can create amazing prints from your camera, creating canvas images, aluminum images, photo books, calendars, mugs, shirts and much more!


At Leederville Cameras, we take our knowledge of cameras very seriously – all in the name of providing exceptional customer service and the most innovative and high quality products to our customers. In our two storey superstore, we have 7 trained camera experts, who can answer your every question. In our unique print café on the first floor we have a further 3 expert imaging consultants to assist with any of your imaging and printing needs, including digital prints, canvas prints, aluminum prints, framing, books, calendars and more! Want to learn more about your camera? Why not take one of our courses?


With over 27 years experience in the photographic industry, the Fiore's know a thing or two about customer service! Being a family business, we understand how important our customers are, and consistently strive to go over and above. The business owner and store manager, Lidio Fiore is regularly on the shop floor assisting customers with their every photographic need or question.